Yet another important argument for buying domains: the domain market is an inefficient one, hence huge price differences might occur depending on wether a domain is subjected to an auction or rather a deal with an individual or group holding special interest in that particular name. The auction of a domain like (a domain owned by DDF) will address a rather professional audience composed mainly of people from the domain industry; the price reached will probably reflect the current market situation as well as a name value commonly agreed upon by domains investors and traders. The same auction will very likely offer many other domains suitable as investment, and, providing the participators with a great variety of names to choose from, the sheer number of buying opportunities will probably prevent any one name from surpassing a certain prize level.
There is a chance however that a domain will attract companies which find that particular name perfectly descriptive and therefore highly valuable for their businesses, as might be the case with and leading enterprises in the training industry. Such a domain will in the following sell for thrice, five or even ten times as much as it would in a regular auction. By way of such strategies but also benefiting from a growing number of professional investors moving in, median transaction prices rose 110% between 2005 and 2009, according to a study by Goldmann Sachs. And here is a list of some of the most prominent domain deals that have been closed not too long ago: $9,999,950 $5,100,000 $3,000,000 $1,760,000 $1,700,000 $1,659,000 $1,169,175 $1,099,798 $1,015,000 $1,020,000 $850,000 $800,000 $770,000 $750,000 $625,060 $600,000 $579,900 $500,000